This was a great presentation from Patreon CEO Jack Conte at SXSW. He speaks of striving for deeper connections opposed to more connections, and the relentless chaotic pursuit of chasing algorithms within social channels. His history of social media in the beginning alone is fascinating, especially if you lived through it in the late 90s and early 00s. So much has changed for the creative artist that is looking to promote their works.
The extreme “death of the follower” seems true on Facebook and Instagram. But on TikTok, the ability to toggle between followers and “For You” creates allows for two unique feeds offering the best of both worlds, and presents an powerful outlet for artists. Their works can seep into the “For You” feed as expected, potentially suited content that can transcend.
Focusing on gaining followers only can be a zero sum game. What percentage of your followers are truly the ones that purchase and promote your brand, opposed to the obligatory occasional “like”?