šŸŽ¹ Music + šŸ“– Fiction + šŸ“£ Marketing

Author: Carl Franke (Page 2 of 4)

Creating A Fictional Apartment Video With Runway

A fictional apartment community teaser made with Runway. The fire pits are extreme, and dog heads morph into cats, but it’s an aesthetic that keeps getting refined. Just watch out for those expanding donuts.

Yes, that’s supposed to be a dog on that guy’s lap. It’s getting better, but pets seem to be on the eerie side so far.

What Is Runway?

“Runway was founded by artists on a mission to bring the unlimited creative potential of AI to everyone, everywhere with anything to say. Beyond our innovative technology and creative tools, we also strive to create platforms and initiatives that will empower and celebrate the next generation of storytellers.”

from RunwayML.com

Check out a free trial version of Runway and you can create these types of content types based on descriptive queries and more:

  • Video to Video
  • Text / Image to Video
  • Generative Audio
  • Background Removals
  • Text to Image
  • Image to Image
  • Infinite Image

There are many other video effects tools as well.

Baron Ryan – TikTok Creator

Baron Ryan is an entertaining TikTok creator that is breaking boundaries on what you can achieve with one person and an iPhone. His sketches seem inspired by the Wes Anderson cinematic aesthetic, and he packs social commentary with humor that will make you ponder.

This video of him having a contemplative chat with his reflection in a train window is a great example:

I sometimes close my eyes and imagine a hotel and behind every door are all the people I could have been and lives I could have lived, infinite beginnings.

I’m alredy nostalgic for people I’ll never be.

But in the end, you gotta have mercy on yourself, even if you don’t do everything you’ve set out to do in life.

At first you want your dreams to be real. But you realize that some dreams are nicer as dreams. They can be there and you open those doors and live those lives anytime you like on the other side.

Besides, a memory and a fantasy both live in the head.

Baron Ryan
@americanbaron

All the people we could have been. Life could have turned out any which way and every which way comes with its own cocktail of inconveniences. The people we could have been look at us and imagine they could have been us. #loop #life #nostalgiacore

ā™¬ Memory Reboot – VƘJ & Narvent

The Creative Act: A Way Of Being

If you’re in a rut with any creative endeavor, or need a new vantage point, this book is an excellent compass. Packed with micro-chapters of every possible step on the journey to creating a song, painting, novel, design, web site–anything, this book will help you realize those eureka moments in the shower, or long gazes at inanimate objects, or stumped lacked of progress are just part of the process. Great read, void of fluff, straight to the point: The Creative Act: A Way Of Being by Rick Rubin

The Creative Act: A Way Of Being, By Rick Rubin

The Black Sheep & The Black Eel

The night before was a merry stew. We left Ocean City and cruised to Sea Isle City to roam around some shops, play miniature golf, and then drink it up early at some place called the Dead Dog Saloon. We were there pounding pints quite early in the evening, eating greasy appetizers. Allyson was pregnant, so she was our driver.

The Dead Dog was a step above a dive bar, low key. But after a few beers, I was told by the manager that I had to either wear a collared shirt or vacate the premises. My Jameson Irish Whiskey graphic t-shirt that I remember vividly getting on my 30th birthday was suddenly equivalent to a swastika at 8:00 pm, and it needed to be covered.

Of course, they sold official Dead Dog Saloon polo shirts there, so I bought a white one and wore it sloppily over my t-shirt. I flipped up the collar, buttoned all the buttons, and mocked the notion that a collared shirt was necessary, as if we were in a private country club. I walked around the bar, chatting with others that were also notified and enjoyed my drunken glory.

I awoke early the next morning with a slight headache, but I needed to get up, as I was going on my first deep sea fishing trip with Harry, my father-in-law, and my bro-in-law Ray.

Now, if you angle it right, everyone can be deemed the black sheep of their family, but for me, I felt I always ran a bit blacker.

With my family growing up, my Mom, Dad, and sister were all nurses. Weā€™d sit in the dining room in my late teens and eat saucy lasagna while they talked about blood and bodily fluids, which always led to a shush from me, or Iā€™d just stammer off with my plate to the den.

My sister was a socialite in high school, always throwing parties and going out. I just stayed in my bedroom and reorganized my baseball cards, waiting for the promise of college freedom, watching Friday sitcoms that nobody watched.

During the holidays, my sister, Mom, and Aunt would dance to pop stars, like Bon Jovi, joyously after a glass of wine, as I sat in the corner wishing I could blare the Pixies. They would call me ā€œJesusā€ as my stoner long hair, scruffy beard, and flannel effortless wardrobe clashed with the whole look of the family. I didnā€™t really care, though, but I just felt like an oddball, although mighty comfortable in being just that.

Now, I was married and had joined a whole new family. The in-law dudes (father and three bros), were all heavily into hunting, fishing, home repair, and sports, particularly NHL and NFL. All of those items resulted in a big fat zero of interest for me, so I was quickly lost in their conversations.

Growing up, none of my friends or family hunted, so it was very foreign to me. Iā€™ve never even held a gun, except for the fake one that I often whip out and shoot my cat with. Once youā€™re in your mid-30s, you know what you want to pursue in life, and you easily check out and dive into what you dig the most. For me, I could care less if I ate another piece of meat for the rest of my life. And, NASCAR and televised sports ā€” it really didnā€™t matter to me if they all vanished and were replaced by non-stop Cosby Show reruns.

Itā€™s not that I was a black sheep with my newly expanded family; I was a black sheep with the typical Philadelphian male, I suppose. My interests didnā€™t lay in building additions to a home or car repair. My focus was on HTML5, CSS3, jQuery and building the best web sites possible for modern browsers, as my livelihood depended upon it. My career as a web professional was taking over my life. It was the only way to thrive in that profession. Pixels and code were my building blocks. Coffee and beer were my engine. Writing and music were my release.

So, now here I was, about to embark on an early AM fishing trip with some seasoned deep sea fishery folk. Iā€™ve always been easily car sick as a kid, from the days of my parents driving me around town. I originally thought that my parents were just bad drivers, but they werenā€™t.

I always preferred to drive. I insisted for the fishing trip and took us to a Wawa for some grub, although I was the only one that seemed to be craving anything. I bought a coffee and a bag of Fritos Corn Chips.

While waiting to load the charter boat, I crunched down the chips and pounded the coffee and I felt, well, shitty, but at least more awake. Soon we were on the boat. I felt glad that I had finally joined Harry in one of these journeys, as he was always asking me to come along. Maybe it was the long lost missing link of my life that I needed, I thought.

The charter boat filled up with about forty people and we all hung along the railings as the engine chugged us out deeper into the ocean. The deep sea fishing poles seemed simple enough, as you just dropped your baited hook into the water.

Eventually the boat stopped, as if we had reached a precise destination. With the engine off, the boat instantly started rocking heavily with the wind and water, pushing the horizon up and down and jostling instant nausea into my system, as if something was jarred in my brain and I could no longer focus.

I darted to the menā€™s room, the one tiny menā€™s room on the boat, and vomited heavily the full yellow corn chip mush into the toilet ā€” well, as much as I could into the toilet. My extended arms held onto the walls for support, as I would have fallen over otherwise. I tried to clean up the mess the best I could and then proceeded back out.

Harry had a baited pole ready for me and immediately knew I had yacked, pointing out that I was pale and unstable looking.

ā€œYeah, I got it out of me,ā€ I said, grabbing hold of the pole. I was proud that I had made it to the toilet on time, getting it out of my system and ready to catch some bluefish, tuna, weakfish, flounder ā€” anything. Maybe we could grill it up later, I thought.

We all hovered over the railing looking down at the water. But then it hit me again. The nausea was instant and relentless. I threw up into the water, leaving a trace of vomit alongside the boat, holding tight to my pole. Holy fuck is this embarrassing, I thought. Chunks of puke lined my sweatshirt as I couldnā€™t help but act like a 17-year-old girl that did shots of whiskey for the first time and was ruining the party for all.

Suddenly, I felt tension on my line and knew that I was either catching a fish or a heavy piece of debris. Harry noticed I was fading out and helped me reel in the sucker as I could barely hold onto the rod.

Out of the water wriggled a testy slimy black eel, about four feet long. One of the crewmen came over and told me to just pull it in and I dropped it on the deck. The damn thing writhed around relentlessly. It was like a massive piece of black licorice that had come alive, trying to slap us all in the face. The crewman held it down with gloved hands and then pounded several times on the eelā€™s head with a mallet. Blood spurted around the deck and it eventually relaxed. The crewman tossed the eel back into the sea and then cleaned up the mess with a mop and bucket.

Now the nausea that had overcome me, leagues above any flu or hangover barf scene that I had ever experienced. With the flu, you may vomit for twenty minutes, but then you fall back asleep for hours. This was a non-stop assault that I couldnā€™t escape. In fact the vomiting part was actually the better part, allowing me to attain temporary relief. The waiting in between gags was the hell.

I wandered around the boat trying to find a sweet spot of relief, but such a location didnā€™t exist. I tried to smile at the people happily fishing, acting like was ambling towards a destination. I went into the dining area where I heard they were selling Dramamine. I bought a couple pills and swallowed them down. Some old fella chuckled and told me the pills needed to be taken hours before getting on the boat. ā€œThose will just make you sleepy at this point.ā€

I sat in a booth for four by myself, gripping the table, and tried to focus on the horizon. It didnā€™t work at all. Also seated were a couple other seasick guys. I saw one dude vomit and I immediately gagged and tossed up some more onto the floor. Liquid chunky orange goo cascaded back and forthā€¦and back and forthā€¦sliding back and forth on the floor. One kid was about eye level with a trash can and stuck his whole head inside of it to yack.

Just a little over three more hours of this, I thought, holding onto the railing toward the end of the boat. Nobody was around there. Harry came over eating some scrambled eggs from the kitchen as the wind blew towards him. I warned him that I was about to hurl and that the wind might blow it towards his face. He got out of the way, letting me know that he was being easy on me. He described how he originally wanted to shove bait into his mouth and talk to me.

I already felt like a douche because my chest and back were sunburned from trying a new ā€œsprayā€ sunscreen. It was like cooking spray, but didnā€™t work on my pasty skin at all, leaving a large red spot on my chest and stomach that resembled Pangaea.

Finally we were headed back to the dock. I was happy to hear the engine roaring and seeing us zip evenly across the ocean. At the dock, I stepped onto the deck and slipped and fell. I laughed at myself and got back up. What the fuck did I care, really? Nobody had caught one single fish. It was just the black eel and me, bloodied and butchered.

Back at the beach house, my wife and I decided to go out to eat at some Italian place down the street. We sat at a table outside and dipped bread in olive oil and watched a fender bender occur, right in front of us. Everyone was fine. A cop showed up. Traffic built up. Waitresses brought out entrees. Fresh water with lemon. Peppered cheese. Prodding jokes. Focused eyes, a goofball back on firm land where he belonged.

Perplexity.ai vs. Google SGE

Perplexity.ai, touted as “where knowledge begins” is a research engine that utilizes AI and natural language predictive text to answer questions. Similar to Google SGE, it cites sources (with direct links) and has a “follow up” chat section. Unlike Google though, there is a paid Pro version that allows you to top into a “smarter AI and more Pro Search” and generate images for $20 / month. (I haven’t tried that.)

What’s welcome about Perplexity.ai is the clean interface and lack of ads. With your “ask anything” prompt, you can then choose a “Focus” setting of:

  • All (Search across the entire interent)
  • Academic (Search published academic papers)
  • Writing
  • Wolfram | Alpha (Computational knowledge engine)
  • YouTube
  • Reddit (Search for discussions and opinions)

Another cool tool is the Library, which stores all of your sources and allows you tap back into them for the answers. You can also group your searches in to Collections and then create Secret or Shareable links to them.

If you’re looking for a unique break from Google and give your searches a collective stronger purpose, the Perplexity.ai free version is worth a spin.

Fender Rhodes on Perplexity.ai

Using DALL-E To Create Graphics You’d Never Visualize In Photoshop

The theme of this year’s Pennsylvania Apartment Association APARTogether conference was AI. With the event taking place at Valley Forge Casino Resort, I figured it would be great opportunity to use DALL-E Open Ai imagery and show George Washington leading a state-wide community of apartments, infused by a gambling theme!

Included with ChatGPT 4.0, DALL-E is one of many “text-to-image” AI tools that brings imaginative visions to life. Before these types of tools, if you asked me to create an illustrative graphic with a Founding Father standing amid a bustling array of apartment towers, I’d likely juggle several stock art photos, vectorize them and try to create a cohesive color, levels and saturation level to each layer.

Speaking of gambling, text-to-image tools feels like a slot machine at times, and the results of your query (like a bet) leading to fantastic rewards. Even if you don’t like the results, they often provide inspiration to create something even better.

Pennsylvania Apartment Association at Valley Forge Casino
Pennsylvania Apartment Association at Valley Forge Casino, near King of Prussia
Pennsylvania Apartment Association at Valley Forge Casino with Philadelphia in the background

Making Art In the Age Of Content

If you consider yourself an artist in any capacity, this video is for you: “Making Art In The Age Of Content”

Some highlights for me:

āž”ļø “The most modern form of art: Create something to serve the algorithms in an attempt to make it go virile.”

āž”ļø “There is no way to have a daily process that’s repeatable with guaranteed results, but these platforms encourage that and they force you to have higher output and open up the chances that something is going to take off.”

āž”ļø “The democratization of self expression is what turned everything into a competition.”

āž”ļø “No matter how much you put your heart and soul into something, it’s just as disposable as everything else on any given platform.”

āž”ļø “The algorithms exist, even though it’s not their intention, to continue to perpetuate a divisiveness between real artists and content creators.”

Death Of The Follower & The Future Of Creativity On The Web

This was a great presentation from Patreon CEO Jack Conte at SXSW. He speaks of striving for deeper connections opposed to more connections, and the relentless chaotic pursuit of chasing algorithms within social channels. His history of social media in the beginning alone is fascinating, especially if you lived through it in the late 90s and early 00s. So much has changed for the creative artist that is looking to promote their works.

The extreme “death of the follower” seems true on Facebook and Instagram. But on TikTok, the ability to toggle between followers and “For You” creates allows for two unique feeds offering the best of both worlds, and presents an powerful outlet for artists. Their works can seep into the “For You” feed as expected, potentially suited content that can transcend.

Focusing on gaining followers only can be a zero sum game. What percentage of your followers are truly the ones that purchase and promote your brand, opposed to the obligatory occasional “like”?

Turning Ideas Into Video Presentations With Fliki.ai

Starting Out With The Ridiculous

For the Big Game this Sunday, I wanted to reveal a fantastical way that Taylor Swift could make her grand entrance into the stadium. Using Fliki.ai, I described a few different scenes, chose background music and opted to have the narration spoken and included as captions. The results were a mix of hilarious, highly accurate and entertaining. The Taylor Swift imagery looked remarkably like her. Even the correct team colors were represented for the fans’ jerseys and hats, with distorted versions of their logos.

What Is Fliki.ai?

With Fliki, you can turn products, text, blogs, Powerpoint presentations and flat out any idea into a videos with AI voices. With the free version, you can create 5 minutes of credits per month with a watermarked output. The paid Standard and Premium accounts allow for Full HD 1080p videos and a wealth of more options for voices, imagery, video clips, stickers and music assets.

This is a great tool for creating content for social, promotional videos, educational videos and corporate presentations. Creation is blazing fast and editor is simplistic and intuitive.

What Happens After You Save Someone’s Life?

My Dad Raymond D. Franke saved Air Force Brigadier General William W. Spruance’s life back in 1961, pulling him out of a swamp as he sank badly burned. I never researched the General until now, but it altered the course of his life’s mission:

“After surviving a near-fatal crash as a passenger in a T-33 aircraft in 1961, resulting in extensive burns, he began a lifelong and legendary safety mission that took him to dozens of bases in the U.S. and around the world to make over 2,000 presentations on flying safety and crash survival. He was the first reserve officer awarded the Air Force Distinguished Service Medal for one of his three trips to Vietnam when he gave 100 presentations to over 10,000 people, at 58 bases, in 60 days.”

166th Airlift Wing

You can read the full story here.

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