TikTok creator @daadisnacks offers a valuable public service to marketers. He documents and critiques influencer behavior, especially when creators forget that real people and communities exist outside their camera lens.
Some of the scenarios he covers feel unbelievable, yet they say a lot about the state of influencer culture today, and how their prior content needs to be vetted before hiring. Of course, many influencers are beaming with positivity and are reasonable to work with.
Examples @daadisnacks has spotlighted:
Tone deaf moments: While millions in the Philippines were fleeing their homes ahead of a major typhoon, an influencer worried that her vacation beach might not be cleaned up in time.
Bullying for clout: Creators asking restaurants to comp meals for multiple people simply because they’re filming a video.
Boycotting gone wrong: Publicly blasting a restaurant for being asked to leave after occupying a table for five hours.
Buffet chaos: Filming confrontations with staff over taking excessive amounts of lobster from a buffet on a single plate.
Disaster-driven content: Using a category 5 hurricane in Jamaica as a backdrop for content opportunities.
These moments are reminders that when influencers behave poorly, it’s often everyday workers, small businesses and entire communities who feel the impact.
@daadisnacks doesn’t only call out bad behavior. He also spotlights struggling restaurants, visiting them, supporting them and giving them visibility they wouldn’t otherwise get.
His videos demonstrate how influence can be used responsibly and positively. They’re a reminder that reach is not the same as responsibility. And that vetting a creator means looking at more than the follower count and engagement rate.