Carl Franke

🎹 Music + 📖 Fiction + 📣 Marketing

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Ewok Adventures

In 2007, I created a stop motion animation at my house in Fishtown starring an Ewok action figure that I had since 1983, simply titled Ewok!

The video starts with the Ewok being buried in the backyard. He resurfaces, finds his way to the back door and enters the home. A couple of Jamaican toys greet him and are delighted to dance with him. But the majority of toys and household objects are trying to destroy him.

In a fight to save his renewed life, the Ewok battles a potato scrubber, an egg slicer, a swordsman, a dart board, a possessed TV and more. After drinking a bottle of Yuengling Lager, and charmed by one of the home’s human inhabitants, the Ewok continues the fight but is trapped by a large multi-legged monster covered in blue lights.

Luckily, the Ewok’s old friends (Dr. Evil from Austin Powers and President George Washington) come to the rescue. They then celebrate by lighting Snakes, a classic entry level firework, on the back patio. The Snakes char the Ewok’s face, but he survives.

Inspired by this video, 14 years later, my son Wesley made a sequel called Ewok 2. (He also made several others.) Below are both videos. Check ’em out!

Ewok

Ewok 2: By Wesley Franke

Ewok! later inspired my wife Melissa to create our wedding invitations. She had never even seen one Star Wars movie but was suddenly asking for more old action figures that were in a basement shoebox. As Wesley became a Star Wars fan, Melissa has now seen Episodes I – IX.

Ewok and wedding rings
Ewok wedding invitation
Star Wars wedding invitation
Star Wars themed wedding invitation
Ewok Star Wars wedding invite

I Love A Parade

It’s a song my Dad sung when I was a kid as he did monotonous chores. I thought he was quoting Chevy Chase from National Lampoon’s Vacation. But, he was really singing a song from 1931 written by Harry Richman that has been covered by many. Regardless, “I Love A Parade” made for the perfect title for a Be Home By Dinner chapter set on July 4th, 1985 in Oreland, PA, during the frenzy of the parade’s start, when a stolen Hustler magazine seemed more important to protagonist, Garvey Nolan.

The Fourth of July Parade is arguably the best day in Oreland. Unlike the nearby Glenside parade, which starts at 4pm and is laden with alcohol, the Oreland parade starts at a sleepy 10am. Bystanders are more likely to hold thermoses of coffee over beer.

Although not as longstanding and lengthy as the neighboring Glenside parade, the Oreland parade is just enough to have previous and current residents meld together. Also, the route is an intimate journey that weaves through the neighborhood, opposed to just major arteries. Homeowners lucky enough to live on the parade route have a supreme destination for family and friends year after year. 

It’s a given that you’ll see the helicopter from the Vietnam War and the countless line of Corvettes. Why the Corvettes (some not even classics yet)? I don’t know.

As a child, my parents let me ride my Big Wheel in the parade and later my black Huffy. As you can see in the photos below, I had a standard Fourth of July striped shirt that spanned years. 

Oreland Parade Via Big Wheel

Above: Careening through the bicylists in pursuit of ice cream sandwiches, Otter Pops and hot dogs.

Redford Road In Oreland PA

Above: I try to look happy while staring into the sun and having my black Huffy transformed.

Above: Going the wrong way down Allison Road. This is awesome!

One of the many versions of “I Love A Parade”, by Joey Heatherton.

In celebration of July 4th, here’s the entirety of Chapter 17: I Love A Parade from Be Home By Dinner. Read and enjoy!

Santa Plexiglass Blues

Here’s a music video of Wes and Simone singing “Santa Claus Is Coming To Town” with me on the Spire Studio. The video contains clips from the Ambler Holiday Parade, Longwood Gardens and decorating our Christmas tree. Speaking of which, we had to return our tree this year after it stopped drinking water after a couple days. We had to remove all of the ornaments and get a new one. The sellers at the North Penn VFW were cool about it and didn’t charge us for the second one.



The kiddos and I also recorded a rendition of “Jingle Bells” on the Spire Studio. This music video features some photos of many Franke Christmas pasts over the years.

We’ve been taking our kids to the Willow Grove Mall Santa since Wes was five months old. Last year, Santa had plexiglass in front of him due to COVID. It was nice to see that removed this year.

The days of playing at Challenges Arcade and buying 8-bit Nintendo and Sega Master System games at Babbages and Electronics Boutique are long gone, but the mall still has that stank of perfume mixed with Cinnabon cinnamon and buttery Auntie Anne’s pretzels. It sticks to your pores.

Honeymoon Adventure Island

As Melissa and I are now married for 12 years, here’s a true story about how our honeymoon in Aruba ended.

Newlyweds in a foreign country, we had engaged in everything else that the Occidental Grand Aruba resort had to offer. We figured it was time to do up a casino, to roll the dice a bit.

We weren’t gamblers, but we were drunk after hours at the piano bar across the street, where the singer made fun of my fedora and called me Michael Jackson, and where I insisted on eating a Whopper at a neighboring Burger King to see if they tasted the same as in America.

So, my beautiful wife Melissa and I ambled into the casino, which was attached to the vast resort lobby, where a country western band was playing of all acts, and put a quarter into one of the simple slot machines.

Instant jackpot! $300 worth of coins came spitting out. I scurried off to grab a plastic cup before the coins overflowed the bin.

Melissa celebrates winning in the casino.

We cashed in and went to bed. We needed a good night’s sleep. For the next day, we were ditching the resort strips and going on an ATV tour with a group of people to see the northern rugged part of Aruba.

All of those touristy pamphlets that inundated every passageway had finally seeped into our sense of adventure. Another poolside day with piña coladas seemed boring at this point. The resort life was relaxing, but the relentless chilled out Thievery Corporation playing through the global speakers was just too perfect.

Marcos was waiting for us bright and early the next day, standing outside with his black SUV. He seemed a bit tired like us, as he opened the door so that we could sit in the back. He handed us a clipboard with release forms and we signed away as he said that it would “just be us two today”.

Aruba changes really fast once you leave the boulevards of resort strips. We were soon in a cramped suburban style neighborhood, where dirt and sand replaced the typical areas of grass. Marcos stopped at a house and we got out. He went into the garage and rolled out two ATVs and started analyzing the tires.

“Ya ever driven one of these before?” Marcos asked.

“Nope…Never have. But I see them in my neighborhood a lot,” I said.

The thought of me driving an ATV seemed unfaithful to my hatred of them. Outside my front door in Fishtown, young punks (and even guys in their 40s) would cruise around town, circling blocks, driving through stop signs, and annoying the fuck out of everybody, sometimes going the wrong way down a one-way street, sometimes on sidewalks. The louder the better it seemed. It was illegal to drive them, but cops did nothing as it was too dangerous to chase them.

I had some crafty plans though. Lay down a spike strip or perhaps clothesline them with, well, an actual clothesline as they drove by. That would do them in. Then there was shooting out their big targeted tires with a gun from my rooftop, but that would result in a blowout and some kid’s cranium on a windshield, and making more of a mess wasn’t the goal. Plus, I didn’t own or shoot a gun.

What was so lame about these punks and their “All Terrain Vehicles” is that they never left the asphalt roads of Fishtown. I knew the deafening roar of the engine echoing between the buildings was their goal, to frighten people and show everyone that they were tough and all that stupid masculine bullshit, but try enjoying listening to Billie Holiday in your living room with that roar constantly invading your mindset, and you’ll want to destroy them too. Any kid with a few hundred bucks could go to Pep Boys and get a Baja Motorsports 90cc ride, or work on their uncle’s hooptie and make it sound like Tyrannosaurus Rex is farting non-stop down the avenue. It’s a Fishtown plague.

And now here I was, about to hop on an ATV with Melissa clutching my waist and actually take on many terrains, as the vehicle intended. Marcos hooked us up with helmets and gave an instructional on the thumb accelerator and brakes.

Off we went! First, around town on the streets and then onto a sandy and pebbly road that slowly inclined towards Alto Vista Chapel, a tiny colorful building overlooking the north shore, where local Catholics make a pilgrimage to every Good Friday. We got off and investigated and took photos while the quiet Marcos quickly became bubbly and excited, full of information.

Melissa exploring in Aruba.

We then cruised down dunes and along the coast and checked out natural bridges made of rock formations, the Bushiribana Gold Mine Ruins, and a cool permanent art installation made solely of debris and trash that had washed ashore.

Bushiribana Gold Mine Ruins
Melissa looking around before we head back on ATV.

Marcos continually led the way, as we stayed a safe distance behind, tearing through seaside cliffs as mid-afternoon quickly approached. Without my sunglasses, I would have been blinded, as the sandy cloud of Marcos in front of me was tough enough to deal with.

After a couple hours into our tour, we were almost at the grand destination, which was the Natural Pool, a pool of seawater surrounded by rock and volcanic stone circles. It was the ultimate reward for the adventurist, as the only way to get there was via an ATV or a 4-wheel drive vehicle. We had seen the photos of it everywhere and were ready to sit in the postcard image of it.

Natural bridges in Aruba.
Melissa taking photos on ATV tour toward Conchi Natural Pool.

The final stretch was of rocky terrain void of any path to follow. I kept a firm eye on Marcos up ahead, but at the same time focused on traversing the boulders and sporadic cactus. Use of the thumb accelerator became a game of exact precision as our body weight and my steering maneuvered us around the masses of tan stone.

Suddenly, I hit a stone that the tires couldn’t pass and found my body lunging forward through the air over the right side of the ATV. Melissa shrieked something to gain my attention. Control was completely lost,

I landed hard on my right side, scraping up my forearms, legs, and hip. I think I had hit my head as well, but the massive helmet saved me there. The wind was knocked out of me a bit, but the thick stench of gasoline startled my senses and I realized that the ATV was now upside down and partially on my body. I was able to slither out of it and stand up. Melissa was sitting a ways back on a boulder, holding her knee. Marcos was clambering over the rocks towards us while repeating “What happened? What did you do?”

And that’s when I started thinking…Exactly!…What the HELL am I doing? Why am I in some remote part of Aruba, far from any hospital or road, risking our lives after just getting married? Why are we now bleeding from our limbs in the scorching sun, far from our hotel? What kind of imbecile and irresponsible act is this?

One of Melissa’s knees was clearly in a lot of pain. We weren’t quite sure what the extent of our physical damage was. At first, I just wanted to turn around, but Marcos, who positioned the banged up ATV back into place, pointed out that we were quite close to the Natural Pool. I was worried that the ATV was destroyed and not able to be driven, but it was just fine.

Onward, we headed as I grew paranoid with every slight maneuver I had to make. Blood bubbled from scattered scrapes on my forearm as the bumpy ride tossed pain into my aching hip. Tiny pebbles were embedded in my skin. Immense fear grew over me as I thumbed the gear ever so slightly.

When we finally reached the Natural Pool area, we were greeted with a makeshift parking area and a series of stone steps to descend down. This wasn’t in the postcard! Marcos waited at the top as Melissa and I inched our way down the steps void of any bannister. This motion was especially difficult for Melissa and her damaged knee.

The color of the serene water in the Natural Pool was turquoise, surrounded by spiny rocks that you had to hop on to get to the water. Closer to the pool, the rocks were slippery with black crabs of all sizes wandering on them. Melissa and I looked at each other with disorientation and moved our bodies into the water, wondering if any bones on our bodies were broken.

An excited family was in the pool speaking Dutch, splashing about with their blond hair. I saw that they had taken a 4Ă—4 Jeep here. Well, that was smart, I thought.

Melissa and I treaded water, wondering how deep it went, and let the salt water clean our wounds with a slight sting. The massive waves crashed onto the rocks and poured into the Natural Pool. As the waves retreated back to the ocean, anything in its grasp could easily be sucked out to sea. We were told that these waves were so bad the previous day that the Natural Pool was closed.

On the long drive back to Marcos’s ATV garage, we ran into a clashing rally on the streets for one of the Aruban political parties. The general election was coming up in September. Yellow and green flags mixed with angry chants through megaphones made for an awkward getaway, as we had to drive on sidewalks that could barely fit the width of the ATV. The crowds were thick with the Papiamento language of the Caribbean, and here we were, a couple of tourists just dying to get back to our all-you-can-drink pool bar.

Finally at the hotel, and stripped of our clothes, we saw how bruised and battered we were…and could barely move without pain. We had one day left at the resort. So, we headed poolside and sat in the lounge chairs.

A girl came over next to me, positioned herself on a lounge chair, and started reading a book. I couldn’t help noticing her right leg was gnarled up with fresh wounds. I caught her eye and said, “ATV accident?”

“No…Jet skiing…” she said. “Just flew into some rocks. Had to get adventurous!”

At night, Melissa and I got drunk and went to one of the attached resort clubs where they were having a massive karaoke session, equipped with wireless microphones and a big stage.

One of the waitresses saw my arm and asked, “ATV accident?”

“Yep…Had to get adventurous.”

“Ahh, yeah, those things are more dangerous than they look.”

I eventually sang “Proud Mary” by Creedence Clearwater Revival, grinning through the pain, as our honeymoon came to an end. The season of the buzzing Fishtown ATVs was at its peak and awaiting my return back on Memphis Street.

Pagoda

From 1997 through 2004, I played keyboards (and often sang) in several original bands that lasted anywhere from 3 weeks to 13 months. These bands were a mix of pop / rock efforts. I loathed and loved them equally at times. The ultimate goal was always to get gigs — anywhere and anytime. 10pm Tuesday at the Khyber Pass or Pontiac Grill, sure thing. Even if three people showed up and were only there for whiskey night caps, we would do whatever it took. A backyard BBQ in 95 degree July heat? Yep, we took that spot to play for the birds and squirrels while everyone nibbled on food in the central air inside.

Here’s a sample of the sounds from Pagoda, one of the longer running bands:

Some lyrics:

The prophet is drawing near.
Can’t you feel the portals blooming in the air?
All of the scriptures that have ever been written are slowly bleeding into one.
And he’s rubbed elbows with the New Jersey Devil.
And he’s driven with Christ and floored the pedal.
He knows exactly when the shit is going down.

Tooch

The last week of 2007…

A neighborhood Fishtown friend ran a kitten rescue out of her home. She had a litter of orange and white cats.

We adopted a male, one that was animated and looked at us often.

At home where we lived in sin, Melissa named him Santucci in about 30 seconds, named after our favorite pizzeria.

“We can call him Tooch.”

Hanging out with Tooch at our Fishtown house on NYE 2007. Tooch had been living with us for just a few days.

I proposed to Melissa days later at the Moshulu on NYE. She said yes.

Tooch’s middle name was Rambo.

He was a true house cat and never tried to sneak out. We put him on a leash in our little yard, just so show him the outside world, but he was more annoyed than anything.

He watched Netflix DVDs with us, sitting on our laps or like a gargoyle on the sofa’s edge.

He played with a turquoise sequin belt and a fluorescent pink scratch pad.

We gave him a bath once and it was the angriest he’d ever been. I swore he’d claw me to pieces.

Tooch didn’t really like the freedom of the great outdoors. We left the door open accidentally for hours and he never ran out.

He wore a collar for a few days, but almost strangled himself trying to get it off.

I was trying to record percussion instruments and he kept jumping up near the microphone. I decided to record his purring and meowing and made “Happy Tooch“.

He had a lot of nicknames: Tooch MaLooch, Tooch Master General, TuLaRooch.

He knocked down a wine bottle one night and bloodied his nose a bit.

His tail was rather long.

He always hid from my parents. I think he was scared of my Dad’s laugh.

He was a scaredy cat of sorts. If you farted, he’d run out of the room, sometimes so fast that his claws couldn’t gain traction.

He slept along our legs in bed and sometimes nibbled on our toes.

He liked to be petted, but not on the stomach. Under his chin was his favorite.

His hunting instincts made him a moth’s worse nightmare. He thrust his body to attack shadows.

He was the homestead captain of the house, always there, ready to lay on laps.

He lost a lot of whiskers once, getting them singed by a candle.

His white hair stuck to my navy pea coat from just walking by him.

Melissa took amazing photos of him jumping in the air and made a t-shirt for me out of an image.

We didn’t know his exact birthday, so we chose Halloween as it was around that time.

I sense he liked holidays and festive wrappings to play with. Santa gave him stocking stuffers and he was included in Melissa’s holiday postcards.

When we moved to Glenside, he stayed in our office for weeks before slowly making his way through the much bigger house.

He scratched up the brown leather sofa pretty bad on one side, but was rather good to our stuff.

He knew what was going on in the basement.

He jumped through swaying plexiglass entry doors.

He only ate hard dry food. He never ate moist food. We gave him grilled branzino from Zahav once and he wouldn’t touch it. Cheese, milk, nothing.

He didn’t like to leave the house. When dropping him off at family or friends for vacation, he usually hid behind major appliances.

He hated going to the vet. If you touched his travel bag, he’d hide in a section that we couldn’t reach in the basement. We had to get him in a room first.

He liked to stick his paws under the bathroom door while you were sitting on the toilet.

If his food bowl was missing just enough to show the bottom, he’d meow until we filled it. We called this the “bald spot”.

He started having issues with going to the bathroom and wasn’t using the box anymore.

He made puddles on our wood burning stove hearth.

He strained and wailed when going. Sometimes he was fine.

Vets recommended Miralax, herbal treatments, organic moist food from Whole Foods, but nothing helped.

It was disgusting but we grew used to it, for almost two years.

He frothed at the mouth and howled one day, clearly in immense pain.

Melissa took him to the vet, just a 5 minute drive away. He didn’t fight it.

He was analyzed and treated for about 6 hours.

Surgery was an option, but not a guaranteed outcome.

We decided that it was best to end the pain and say goodbye.

We sat in a room with him for 20 minutes and talked to him, petted him, while he sat on an ottoman. He was sedated but knew who we were.

He wanted to sit on Melissa’s lap, so she let him.

We told stories of him and teared up.

He was soon put to sleep.

We drove home and put him in his favorite blue chair. It was upright and had a soft velvet feel.

We then all went out to the nearest Santucci’s restaurant for dinner, a surreal day.

The next day, we buried him in the backyard in an area that we planned to have a flower garden.

He brought tremendous joy for over 12 years to our family.

He was the 3rd member, always there to connect eyes and help me relax, always there to jump on my lap and stop be from being frantic, so that I could stay put and watch the birds out the window.

Book Launch At Bettie Jack Gallery

Thanks to everyone that came out to Bettie Jack Gallery on October 4th! It was great talking about the book to new and old faces, especially those that live in Oreland and were name dropping old faces from the 80s. It’s amazing how many families raised in Oreland stay in Oreland, or at least moved nearby (like I did).

Jawn at Bettie Jack Gallery In Glenside PA
Raymond Franke - Book Signing for Carl Franke's "Be Home By Dinner"
Book Signing - Carl Franke
Book Launch Party At Bettie Jack
Wayne Miller, Jen Jarson, Carl Franke and Dave Barnitz
Rick Hanging Out In Back Room
Red Striped Zebra with Be Home By Dinner
Raymond Franke and Carl Franke Outside of Bettie Jack In Keswick Village
Visitors Come To Bettie Jack Gallery
Bettie Jack Gallery Visitors
Book Signing - Conversation - Refreshments
Hanging outside Bettie Jack Gallery for Book Signing
Mike and Katie Idell
Wayne Miller, Jen Jarson and Raymond Franke
Owners of Bettie Jack Gallery
Melissa Franke and Carl Frnake

How To Self Publish Your Novel

If you’re a fiction writer looking to self-publish your first novel, this article is for you.

In researching how to self-publish Be Home By Dinner, I found many articles about different methods of each stage along the way. But I didn’t find articles that captured the full process from start to finish. There’s multiple avenues to go about the self-publishing process. This post explains the route I chose utilizing 7 unique tools.

Although many consider it less prestigious, there are benefits of self-publishing, including:

  • Creative control
  • Print on demand (kill less trees – no waste)
  • Retain rights for adaptations
  • Better royalties
  • Longer shelf life
  • Deadlines and schedules are yours to determine
  • No agents needed (or months trying to find one)

1. Google Docs

If you have a GMAIL or other Google account, Google Docs provides a simple way to write wherever you have an internet connection. There’s also an offline mode as well. Google Docs continually saves as you write. Spelling and grammar checkers are included so you can see typos as they happen. (Of course, intent is not known by Google Docs or any software. This can cause headaches down the line, which I’ll explain.)

Google Docs draft of Be Home By Dinner
No need to click Ctrl + S to save your work. Just keep on writing.

As your digital manuscript gets lengthy, there are chapter bookmarklet tools that add a Table Of Contents for hyperlinking to specific chapters. My novel was just over 87,000 words with 60 punchy short chapters, so this came in handy to hop around the book. This is also essential if you don’t write in chronological order.

Although Google Docs continually saved my progress, I saved copies of the document after each session. This may have been overkill, but provided insurance in case the master file that may get corrupted.

Google Docs Cost: Free

2. Google Sheets

I used Google Sheets to create a quick snapshot of each chapter via a spreadsheet. This included:

  • Date Range
  • Age Of Protagonist
  • Chapter Number
  • Chapter Title
  • Characters Introduced
  • Settings Introduced
  • Chapter Highlights / Synopsis
Google Sheets for Be Home By Dinner
No math formulas here. Just text.

I also color coded the backgrounds to emphasize which chapter non-adjacent chapters were connected. As my story took place over a 15-year period, this spreadsheet was essential to piece the novel together and view the entirety of it at a singular glance. It served as a personal CliffsNotes.

Google Sheets Cost: Free

3. Pro Writing Aid

After the final draft was complete, I imported the manuscript into Pro Writing Aid. This tool identifies issues and recommendations for:

  • Spelling
  • Grammar
  • Diction
  • Accidental Homonyms
  • Overused Phrases
  • Cliche Use
  • Sticky Sentences (that may slow down a reader)
  • Overused Pronouns (which create a boring read)
  • Alliteration Verification
  • Echoes (phrases used in close proximity)
  • Pacing (identify slower readability)
  • Sentence Length Gauge (pointing out if they are varied or not)
Pro Writing Aid home page
Pro Writing Aid home page.

Any of the above are flagged by unique colors over the text and can be altered immediately. Or, the recommendation can be denied and never appear again.  

Pro Writing Aid offers a Google Chrome plugin to add to your Google Doc, but I preferred using the native application. 

The one thing that it doesn’t sniff for is context. The first printed edition of Be Home By Dinner had 14 overlooked errors. For example, “cell phone” was stated where “cellophane” was supposed to be. As And this was in a chapter that took place before cell phones were prevalent. (My apologies for anyone that purchased this edition.) But this is the great thing about the print-on-demand service that Amazon offers. I uploaded the new file within an hour and new shipments had the corrected version within a day.

You may chose to bypass using Pro Writing Aid or other similar software, but it offers a wealth of insight into your writing habits and allows for quick adjustments.

Pro Writing Aid Cost: $60 for a full year

4. Photoshop

If you have experience with Photoshop, Illustrator, Canva, Gimp (which is free) or any other graphic design software, you can create your own ebook and paperback cover. One ebook cover is all that you need for all digital channels.

For the paperback print cover, Amazon provides extensive guidelines and templates for the back and front covers. Based on the page length, the spine size is revealed via a calculator.

Be Home By Dinner cover
“Be Home By Dinner” layout of front cover, spine and back cover.

If you don’t have graphic design skills, you can outsource your cover design to a wealth of designers on Fiverr.com. Rates start at $10.

Photoshop Cost: $20.99 / month

5. Pressbooks

Once you’ve nailed down your final draft, the next step is to find a layout software to that will export your book into the required file types:

  • PDF (for Amazon Paperback)
  • EPUB (Barnes & Noble NOOK, Apple Books, Google Play Books, Kobo etc.)
  • MOBI (Amazon Kindle)

Layout options for your book include:

  • 20 unique themes for chapter fonts, body fonts, author page, chapter listing, front matter, back matter, each with particular look and feel.

I went with the “Leonard “ theme. The bold chapter title typewriter style font was ideal for suspense novel and the drop cap at each chapter’s beginning was a nice touch.

Pressbooks Leonard Theme
Pressbooks “Leonard Theme” is great for mystery, thrillers and suspense fiction.

If you’ve ever used WordPress for managing web site content, Pressbooks may be the best option, as it’s built with WordPress.

Pressbooks layout using Leonard theme
If you’ve used WordPress, this layout and menu should look familiar.

Pressbooks allows you to add the META information about your book into the EPUB and MOBI files. This info includes copyright information, book genre, book categories, ISBN (if you already bought one), taglines and descriptions, keywords to aid with search, and more.

Pressbooks Cost: $99 per book (if you want paperback and ebook)

6. Draft2Digital

To distribute your book to all ebook outlets outside of Amazon, such as Barnes & Noble NOOK Books, Apple Books, Google Play Books, Kobo and several others that you likely never heard of, you’ll need to choose an online ebook distributor.

I went with Draft2Digital because of its simplistic setup, easy dashboard and royalties payment method and free ISBN (International Standard Book Number) number. These digits are unique to your book and used as a commercial identifier and are typically around $125.00.

Draft2Digital Home Page

Even though I marketed the option of buying my book on these non-Amazon channels, only about 1% of sales came from these offerings after 90 days. The print version on Amazon and the Kindle were dominant, but this isn’t the case for everyone.  

They provide other services as well: Author Pages, Universal Book Links (with direct links to all channels of purchase), buttons for you website and more.

Draft2Digital Setup Cost: Free

Draft2Digital Royalties

  • Authors earn 85% of ebook price.

7. Amazon KDP (Kindle Direct Publishing)

The evil and tax evading Amazon.com is the essential online store for self publishers. According to Bloomberg.com, Amazon captures 88.9% of ebook sales and 41% of the physical books market.

As with Draft2Digital.com, you get a free ISBN when you publish your book through Amazon. Amazon also had their unique number called ASIN.

There’s an option to join KDP Select which allows for a few unique perks:

  • 5 days of free Kindle downloads (good for exposure and gaining quick readership)
  • Kindle Countdown Deals (good for creating exclusive limited time offers)
  • Kindle Unlimited program – This is like a Netflix for Kindle books and allows subscribers to read as many books as they want. Authors are paid on a per page basis.

Amazon KDP Setup Cost: Free

Ebook Royalties

  • Books priced from $2.99 to $9.99, authors get 70%.
  • For books priced outside of the above range, authors get 35%.

Paperback Royalties

  • You get 60% minus the cost of print production. My 6″ x 9″ book of 346 pages with matte finish was $4.99 each to produce.

Questions?

If you have any questions about the above, feel free to contact me or leave a comment below. I tried to keep this as succinct as possible.

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