🎹 Music + πŸ“– Fiction + πŸ“£ Marketing

Using Social Media Followers To Determine The Best Book Cover

In designing the cover for Be Home By Dinner, I came up with eight different variations. As the story spans fifteen years, there were a lot of ideas and metaphoric imagery that seemed to work. After whittling it down to three variations, I decided to present the options to my social media friends and followers on Facebook, Instagram and Twitter and have them vote on the best one. The results were alarming. Of 115 votes:

  • Pixel Duo = 3 votes
  • Fireworks Table = 26 votes
  • Cassettes = 86 votes

My favorite was the “Pixel Duo”. This included a pixilated couple standing in front of trees that were covered in toilet paper, a world of mischief at their backs. As hiding within the veil of 8-bit video game graphics is a constant in the book, I felt that this was a strong image to reveal the setting, tone and period. I didn’t even question it until I let people vote. Comments came in that the toilet paper didn’t seem visible and that the pixilated couple was confusing.

pixel people with toilet paper treese
“Pixel Duo” cover

“Fireworks Table” was my second favorite, which featured a deteriorating white table with ladyfingers, smoke bombs, a golf ball and hints of fingerprinted blood. Although these items were important elements of the book, it seemed too busy and didn’t translate well when at a small “thumbnail” size, which is how most initially view book covers in the online world.

fireworks and golf ball on table with blood
“Fireworks Table”‘ cover

“Cassettes” featured an upright cassette with a stack of multicolored ones behind it, all with a hideous yellow and white felt textured wall as a background. The cheery nostalgia of the image made me equally cringe and grin. It seemed filthy, as if I could smell the second hand smoke emanating from the floral fabric.

cassettes on table behind floral felt wall paper
“Cassettes” cover

With “Cassettes” winning in a landslide, I thought more about the role of this hissing and easily deteriorating medium in the story. The device itself plays a critical role as a form of evidence and is a constant as music self-discovery unfolds. A mental “mix tape” occurs as well, which uplifts the protagonist to an ending he couldn’t fathom occurring. “Cassettes” was also was the easiest to read and identify at a smaller image scale.

cassette added to fireworks on table
“Fireworks Table 2” cover

Above, I dabbled with adding a cassette image to the “Fireworks Table”, but it appeared even more crowded.

orange overlay via Photoshop layer effects
Final back cover full bleed image.

But the updated “Fireworks Table 2” image became an ideal back cover image, with the spine’s orange literally bleeding over it with a Photoshop Overlay layer effect. The gleeful colors of the front cover image came to an abrupt end on the back, where the table of objects appeared to be devices in a photography dark room. The antagonist’s “instaphotos” seem to linger nearby, something the reader eventually learns about.

sunset cover design
Sunset Road Cover

In a panic, I went to the drawing board and tried to find the perfect sunset image, an evergreen signal of the mandated curfews that the kids of Oreland obeyed. I felt certain, momentarily, that this was the way to go.

boy at pay phone
“Pay Phone” cover

I then considered an image of a boy at a payphone, which happens several times in the book with the protagonist. The image appeared too dreadful and not reflective of the entirety of the period covered in the story. It was too late 70s. I was just in love with the image. If I had unique imagery for each chapter title, this would have been perfect to use.

final cover design layout, utilizing Photoshop
Final back cover, spine and front cover

Finally, I happily settled on the above. The orange streak on the cassette, the color of warning, became the color of the spine and bled onto the back cover reveal of some devices of mischief.

Which one would did you like the best?

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1 Comment

  1. Your wife

    It’s perfect! 😁

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